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Such an agreement could exist between a digital marketing agency and a graphic designer, a web designer, a database management company or an Internet service provider and an e-mail provider, to name but a few of the many possibilities. Thus, a 30 percent owner would receive 30 percent of the profits and losses. But that`s not always the case. The partnership agreement may stipulate that a 30 per cent owner can receive 50 per cent of the profits. As a general rule, rationality for this type of agreement of 30 percent owners do most of the work in the company. A non-equity alliance occurs when two companies agree on a contractual relationship that allocates resources, assets or other resources. Many examples of strategic partnerships are also considered non-equity alliances. If you want to create a business model for strategic partnerships, you should always consider the value you can offer and the resources you need. The business model should be a mutually beneficial structure and not a one-sided relationship consisting exclusively of a desire for additional revenue. Look for partners you can trust to display your brand name correctly and with whom you would be proud to unite in your future efforts. Partnership agreements are part of the business world, but they are very similar to personal relationships. Commercial and personal relationships must have these fundamental elements, among other things to prosper: another type of alliance is a strategic technological partnership. This type of strategic partnership includes working with IT companies to keep your business afloat.

It can be a partnership between your web design company and a specific IT repair service that you always call in exchange for a reduced service price. It could also include partnering with a cloud-based storage platform to meet all of your file storage requirements. And both parties offer our customers a lighter service. Strategic partnerships for integration may include agreements between hardware and software manufacturers or agreements between two software developers working together to have their respective technologies fully (and not always exclusive) cooperated. If you make a tangible product that could benefit from a strategic partnership for the supply chain, the decision to enter into an alliance is expensive.